Prospective Analysis of the Nail Industry Market 2023

In recent years, people have increasingly focused on their own appearance management, and the number of nail users has continued to grow, driving the continuous increase in demand in the nail market. As the Generation Z army gradually enters the society, it is expected to become the main consumer in the nail market. Spiritual consumption, personalization, emphasis on quality and data, and beauty have become the characteristics of Generation Z users. Nail enhancement is not only a consumption to make nails beautiful, but also an expression of personality and aesthetics.

As the Generation Z army gradually enters the society, it is expected to become the main consumer in the nail market. Spiritual consumption, personalization, emphasis on quality and data, and beauty have become the characteristics of Generation Z users. Nail enhancement is not only a consumption to make nails beautiful, but also an expression of personality and aesthetics. Data shows that the market size of China's nail industry has shown a trend of increasing year by year from 2015 to 2027. The market size in 2021 was 185.48 billion yuan, a year-on-year increase of 25.3%. It is expected that the market size in 2027 will reach 266.25 billion yuan, a year-on-year increase of 5.5%. Consumers' love for beauty and the pursuit of fashion are becoming increasingly strong, and the market size of nail enhancement increases with the increase of consumption level and frequency. There is still some room for the future development of the nail enhancement market.

At present, female consumers in China generally accept nail salon consumption. However, due to the highly dispersed market concentration and sufficient market competition in the nail salon industry, most of the nail salon industry enterprises in China are small in scale and have a low market share, with obvious regional competition in small-scale markets. Overall, the brand influence of Chinese nail industry enterprises is relatively low, and the market still needs further integration. It is expected that the market size of China's nail industry will show an increasing trend year by year from 2015 to 2027; The market size in 2021 was 185.48 billion yuan, a year-on-year increase of 25.3%; It is expected that the market size will reach 266.25 billion yuan in 2027, a year-on-year increase of 5.5%.